Thu Jan 24, 2008 — by Rick Marshall

Marketing Your (Web)Comics 101

Keep your comic from getting lost in the InterWeb Jungle!

Gary at Fleen points us to an interesting bit over at Occasional Superheroine, the online home of creator Valerie D’Orazio. It's a nice little checklist of things to make sure you're doing if you ever want your comic to evolve from something your friends and family occasionally peruse to something that's a regular destination for a larger audience.

One strategy you might find useful is to not depend on the bigger sites/blogs but concentrate on the key smaller ones. A key smaller site/blog may not have as many hits as Newsarama, but would have good writing and a core readership.

This is not to say you shouldn't send your PR e-mails to the large sites. You should definitely cover those bases. But sometimes it is better to be a well-featured fish in a smaller pond than a drop of water in a big ocean.

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