Thu Jan 17, 2008 — by Rick Marshall

Cloverfield Mysteries Continue With New Manga

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You've got to hand it to the marketing crew behind Cloverfield – they've managed to successfully stoke the fires under the J.J. Abrams-produced monster movie to an amazing degree while keeping the 'Net rumor mill relatively spoiler-free. The level of online curiousity regarding the film is so high, in fact, that some sites have even ventured outside the U.S. to advance their quest for more Cloverfield clues.

Case in point: The strange path to (and revelations within) Cloverfield: Kishin by the crew at Comic Book Resources:

"As seen in the Cloverfield trailers, a character called Rob is set to leave New York City for a new job in Tokyo, and is celebrating his departure with friends when the Cloverfield monster first attacks.  In a blog posting, Rob revealed he’d be working for Slusho! Brand “happy drink.” It’s later revealed on Rob’s blog that Slusho is owned by Tagruato, a giant oil conglomerate.  What connection Tagruato has to the giant monster or the attack on New York City is unknown and likely to be revealed in the film, but it was the Tagruato brand-name and logo that caught our eye."

... and the investigation continues:

"After consulting with Cloverfield experts, we soon found ourselves navigating the website of Kadokawa --a major manga publisher in Japan, known for books like Sgt. Frog, X/1999, Cowboy Bebop and others, as well as the leading manga magazine Newtype – where we discovered a manga featuring a boat with the Tagruato logo plastered on the side. This certainly piqued our interest, but as we here at CBR don’t speak or read Japanese, we enlisted the aid of some people who do, Audrey Shiomi and Justin Clemons, who helped decipher the 22-page comic."

You can find out what they discovered over at CBR, but keep in mind that it's the journey, not the destination, when it comes to the quest for Cloverfield info.

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