Well, geez, it sure looks like he has, doesn’t it?

Apparently, BBC Channel 4 is bringing back Max Headroom for a series of TV ads to raise awareness of their switchover to digital, and yes, that’s Matt Frewer, the actor who played the original Max Headroom (and will be playing Moloch the Mystic in Watchmen). The ads feature Max criticizing Channel 4, which created the stuttering digital host in the 1980s, for ignoring his vision of a digital future. See for yourself:

If this keeps up, he’ll be playing the Crypt-Keeper next. Kudos to the BBC for hiring a digital creation who looks that decrepit, and who’s best foray into advertsising was shilling for New Coke. No bit player here. (Hat tip: Michael Pinto.)