Sat Aug 25, 2007 10:59AM0 comments, add yours ›
Sat Aug 25, 2007 — by Glenn Hauman
Saturday Morning Cartoons: Happy birthday, Transformers!
Marketing in disguise
Twenty-three years ago today, Hasbro brought the Autobots and Decepticons to store shelves all across America. Initially reusing previously-released toys from the Japanese Takara toylines Diaclone and Microman, Hasbro issued the toys under the name Transformers. The basic back-story of the toyline and subsequent comic books and cartoons was developed by the Marvel Comics writers Jim Shooter and ComicMix's Dennis O'Neil; it was O'Neil who actually changed Convoy's name to Optimus Prime.
Oh, and speaking of Optimus Prime, he now seems to be doing reviews with Alan Kistler, reviewing such recent fare as the new Bionic Woman pilot, the new Flash Gordon series, Eureka and Torchwood. But be warned -- Optimus Prime has gone through a few transformations of his own.
If you haven't heard yet, Transformers: The Movie will be released in IMAX September 21 with extended footage. And finally, we have the most impressive Transformer costumes that I've ever come across...
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