DC toy license goes to Mattel

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Mon Jul 2, 2007 1:57PM1 comment ›

Mon Jul 2, 2007 — by Glenn Hauman

DC toy license goes to Mattel

Major action on the action figure front

Warner Bros. Consumer Products has awarded Mattel, Inc., the master toy license for the complete DC Comics Universe of characters and properties. In addition to the rights to existing DC Comics characters/animation/movies, the multi-year pact provides Mattel with the rights to produce toys based on future DC Universe film and animation projects that are developed and produced during the term of the agreement. Mattel will support the DC Universe characters across all of its key brands including Hot Wheels, Radica, Fisher-Price, Tyco and Mattel Games.

The financial terms of the deal were not released, and there's no word how this will impact the DC Direct brand.

Me, I'm waiting for the Wonder Woman merchandise to start showing up in American Girl stores.

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Comments (1)

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Adriane Nash (2:56 PM on Mon Jul 2, 2007)

"Me, I'm waiting for the Wonder Woman merchandise to start showing up in American Girl stores"
I'm going to echo my father's sentiment from earlier today: ewww creepiest idea of the week!

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