Spider-Man 3 covers costs

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Tue May 8, 2007 3:02PM3 comments ›

Tue May 8, 2007 — by Martha Thomases

Spider-Man 3 covers costs

Film scores $382 million

When the ticket stubs were counted in 107 markets, Spider-Man 3 made $382 million this past week. This covers the cost of production, variously estimated to be between $250 million and $350 million. Marketing costs have been estimated to be as much as another $150 million.

SM3 set records as the biggest opening weekend in 29 different countries, including the US, Canada, Japan, South Korea, China, Italy, Mexico anad Brazil.

According to a company press release, the flick earned three times the money in South Korea as the previous record holder. The film also set a record for the largest domestic gross at IMAX theaters, with $4.8 million.

So, what do you want to do next weekend?

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Comments (3)

Inappropriate or promotional comments may be removed.

Robert Greenberger (3:56 PM on Tue May 8, 2007)

Actually, the rule of thumb is a movie has to take in three times its production and marketing costs to start earning a profit. If it cost $300 mil to do that, it needs to clear $900 million worldwide to start being profitible. None of this count slicensing, home video, pay cable, DVD, etc. It'll make money butnowhere near as much as one would think.

Martha Thomases (5:52 PM on Wed May 9, 2007)

I was just referring to above-the-line costs. We don't know what the individual deals are, and who gets a piece of every ticket sale from dollar one. And we all know that movie studio accounting will prove the movie actually cost so much money that there will never be a profit.

John McCarthy (5:35 PM on Tue May 8, 2007)

I just find it insane that a movie could rake in that much money and still turn only "moderate" profits.

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