Wed Apr 4, 2007 — by Glenn Hauman

Martian Child showing its literary roots, sort of

Real inside the box marketing

One of the films that might get lost in the 10 billion dollar summer is a little film called The Martian Child, based on the Hugo and Nebula award-winning story by SF writer David Gerrold which, despite the title and pedigree, isn't really a science fiction story. It stars John Cusack, Amanda Peet, Joan Cusack and Richard Schiff, and will be in theaters June 29th so that it can be mercilessly crushed by Live Free or Die Hard.

And while I realize that it won't have all the neat merchandizing opportunities that Spider-Man 3 will have, based on the promotional image on the website (reproduced here) and used heavily in the trailers, all I can say is:

Nice product placement, guys.

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